April 2014 - Mosaic NetworX

Five Tips for Marketing with SMS: Text Messaging and Customer Engagement

“As promised, we’re giving away two VIP passes to the Austin City Limits festival next weekend… This event is sold-out and these passes give you access to the VIP tent and VIP parking… If you still want to go to ACL then this is the way to do it in style… I’ll take the ninety-third person to text ‘ACL’ to 29297… Now, here’s a track from the Rolling Stones on 93.7, KLBJ!!!!!!”

The marketing and promotions team at Ennis Communications in Austin, Texas, recognized early that their audience was often listening to their stations when they were away from traditional phone lines, or in offices and locations where making a call to a prize line simply wasn’t possible. As text messaging became the preferred method of communication between young people, call volumes for prizes began decreasing. In fact, some contests at odd hours might feature the same three people dialing in over and over in an attempt to win while the rest of the lines remained unfilled.

A feature phone with a received text message

Feature phones and smart phones alike can send and receive text messages, making it and especially effective means of marketing with SMS.
Image courtesy of Wikimedia Commons

Radio stations, like many other brands and markets eager to engage with an audience, sought out new avenues of communication that not only reinforced brand loyalty, but also gave listeners an easier way to interact with the station itself. Through prizes and newsletters, many radio stations have increased listener engagement in a meaningful way. Using SMS communication as part of a larger social media marketing strategy means real-time, actionable, and trackable interaction with fans and listeners.

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Bits and Bytes: Understanding Enterprise Network Speeds

Gigabit ethernet is all the rage. Companies from Google to AT&T are promoting the fastest home internet speeds available ever! Availability is limited, so sign up now! Your home could be in the next neighborhood to receive this amazing technology. Your office could be in the next metropolis to receive gigabit connectivity!  

Most people think gigabit ethernet is fifty times faster than the twenty megabyte speeds they already have. And twenty megabytes seems plenty fast, right? The problem is that a gigabit is 1,000 bits, not bytes. And since there are eight bits in a byte, gigabit ethernet is actually 125 megabytes per second and not 1,000 megabytes per second. Make no mistake: gigabit ethernet is wildly fast, but it is not fifty times faster than a robust twenty Mbps connection. But this type of misunderstanding about the nomenclature and naming convention associated with broadband connectivity illustrates just how little most people understand about bandwidth and connectivity as a whole.

an ethernet jack and cable

How much bandwidth is enough for your business?
Image courtesy of Flickr user Razor512

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Disaster Recovery Solutions: The St. Louis Blues and Data Loss in the Modern Enterprise

With nearly ten terabytes of stored data and 12 mission critical servers, the National Hockey League’s St. Louis Blues featured a robust IT infrastructure common in professional sports. The largest datasets and applications hosted in house were key to the business of running a professional sports team: ticketing. The Blues’ counted on their network to do everything from processing payments to managing the logistics of how many fans might be in their arena at any given time. The historical data on hand was substantial, the business intelligence software robust, and payment processing infrastructure massive. A loss of either data or application uptime would be catastrophic, and with games to be played and tickets to be sold, there was no room for error.

ice hockey face off

An NHL team narrowly avoided disaster. Are you prepared?
Image courtesy of Wikimedia Commons

Unfortunately, in early 2013, a disaster indeed occurred. A server crashed and the organization’s entire data set, including financial information of the team and its customers, was lost.

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The Hybrid Cloud: What It Means for the Future of the Enterprise

“Colby, we’ve decided to contract with your company for a virtual desktop solution.”

“Wow, Mark. I’m glad to hear that. We are excited to get started with you!”

“One caveat, however. We’ll be keeping a couple servers in-house for better administration and easier collaboration. I hope that won’t be a problem.”

“I’m sure we can work something out.”

The hybrid cloud is coming and providing businesses of all sizes a powerful, tailor-made suite of solutions that leverage the best of both cloud services and in-house IT assets. What does it mean for your business today and in the future?

server room

Combining in-house servers with cloud services gives organizations custom solutions.
Image courtesy of Wikimedia Commons

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Tools of the Trade: File Sharing and Collaboration Options for Small Business

The rise in cloud services and applications has given businesses of all sizes myriad choices in tools to maintain their operations. Many of the tools integral to successful business operations center on file sharing and collaboration between employees. In fact, Gartner reports that file sharing and collaboration services are second in adoption behind only data backup and disaster recovery solutions. However, the influx of new options in the collaboration space has made the decision of which tools to use more difficult than ever. How do small businesses know which offerings not only fit the budget, but also accommodate their needs without a steep learning curve?

a blue server room

Datacenters around the world host file sharing and collaboration platforms for millions of businesses.
Image courtesy of Wikimedia Commons

At the root of any file sharing and collaboration solution are storage and permissions. Each user needs to have space to store files and data. Each company needs to administer permissions to some degree so that only authorized parties can see specific items or files. Without storage space and permissions, file sharing and collaboration looks a lot like coworkers simply emailing a file to each other whenever it is convenient. That solution is wildly inefficiency and nearly impossible to manage for very long.

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