SMS by Region
Geolocation integration with SMS is a simple yet effective way to communicate important information to a specific set of recipients. From workers in a certain area needing information about a meeting, to the public at large facing terrible weather systems, text messaging by region provides a powerful way to get information to those that need it most without including those that are far away.
Geographically targeted SMS services allow organizations and public interests to stay engaged with those that are literally near an activity, event, or occurrence.
Using SMS text messages by region brings your organization the following benefits:
- Targeted messaging.
- Increased demographic information.
- Decreased SMS “spam” for recipients.
- Reduced messaging costs for national providers.
- Flexible content based on area.
How to Use Regional SMS Text Messaging
How are other companies and brands targeting SMS by region as a way to communicate with employees, clients, and vendors?
SMS Use Case
In 2012, a franchisor of over 80 hardware stores was looking for a way to engage customers more often. The marketing team knew that soliciting for business wouldn’t last for long before subscribers started opting out. Having worked to build their subscriber list and eager to see it grow, not reduce, in size, the team began to brainstorm how they could draw more attention to their network of stores without seeming “spammy” or overly aggressive. They soon realized that the messages needed to provide something of value to the message recipient that didn’t involve asking them to buy something.
After careful discussion, a plan was put in place to distribute severe weather alerts to subscribers based on the zip code and area code listed in the contact database. Delivering weather reporting specific to each area required some coordination with the National Weather Service, but the flexibility of SMS messaging made this kind of communication simple for the hardware stores. The network of stores hoped that the regionally-based weather alerts would remind people of that leaky roof before a rainstorm or the pipes they need to cover before a hard freeze and bring them in to the store for supplies.
The plan worked. The network of hardware stores was able to increase brand awareness by providing something of value through regionally targeted text messages. The design of the ongoing campaign resulted in a three-fold increase in subscribers to the alerts themselves and increased foot-traffic to the hardware stores. The brand awareness created by the campaign continues to fuel customer loyalty and engagement even as the campaign closes in on its third year of existence.
Leveraging SMS Service for Regional Communication
If your organization is a nationwide entity or part of a larger network, targeting your messages by region or geographic location gives you the ability to share information only with those who are most likely to be affected by that information. Instead of casting a wide-net across the country with your message or content, SMS services by region allow you to provide data, alerts, and promotions to customers and the public at large that are meaningful to them without infringing on other people far away.
If your organization maintains a large geographic presence and is looking for efficient ways to target your communications, click here to contact Mosaic NetworX and learn how SMS services by region can work for you!
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