SMS for Surveys and Feedback
Getting feedback and data from customers and clients can be a challenge. Email surveys are often ignored, and in-person questionnaires, while effective, generally don’t lead to enough responses to glean anything useful. Thankfully, SMS can be used for surveys and feedback, and have a higher response rate than any other method of soliciting feedback.
Text messages allow your organization to communicate with clients, customers, and employees in a way that solicits quick, honest, feedback on specific questions and inquiries.
- The benefits of using SMS to solicit feedback and conduct surveys include:
- Gaining real feedback from customers, clients and employees.
- Engaging with customers as they are considering an item, product, or service.
- Learning what products and services are important to your clients and customers.
- Understanding employee concerns and ideas.
- Gathering actionable intelligence about how your brand is perceived.
How to Use SMS Text Messaging for Surveys and Feedback Collection:
How are other companies and brands using SMS to promote events?
SMS Use Case – Product choices in a retail location.
With limited shelf space in their small boutique, every product choice had a big impact on the bottom line. Choose the wrong product line and items might sit for weeks or months without being purchased. Even worse, those items take up valuable space that would be better suited for a fast-selling product. Thanks to SMS text messaging surveys, the store’s owners were able to gather opinions on items they were considering before adding them to inventory. Here’s how they did it.
Customers who visited the store in the past were asked for their mobile numbers and the store built up a subscriber list of a few hundred shoppers. Each time a new brand or item was under consideration by the store’s Head Buyer, the company leveraged SMS technology to connect with previous customers. A simple survey was sent out via text message with a link to the product on a popular eCommerce site. The message was simple: is this a product you would like to see in our store? Not only did the replies indicate if the customers liked the product, but linking to an eCommerce site showed them the price-point as well. Customers that supported of the choice were explicitly stating that they liked the product…and implicitly approving of the price. When the results were not overwhelming, the Head Buyer chose not to bring the product into the store. Only when the survey results were overwhelmingly in favor of the item would the store stock it.
The practical application of this data meant the store was full of products that appealed to their current customers and the customers they hoped to attract in the future.
Leveraging SMS to Conduct Surveys among customers, clients, and employees
Surveys are a great way to gain customer input and feedback about your brand, products and services. Using text messaging for these surveys provides a direct line of engagement to your audience that is substantially more effective than asking customers to call a survey line or sending them a generic email.
Generating surveys with SMS means real time information from the people you most want to engage. If you are looking to increase feedback and the flow of information you are receiving from clients, customers, and employees, click here to contact Mosaic NetworX!
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